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Dubai, UAE  ·  crest-advisory.com

Where process meets precision.

Independent advisory for leaders who refuse to settle. ERP, finance automation, process intelligence, and design, under one roof.

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Brands and organisations we have worked with

SAP
Chalhoub Group
GUESS
Gap
ATHLETA
L’OCCITANE
SWAROVSKI
YSL
ARMANI
MICHAEL KORS
NIKE
UNDER ARMOUR
Faces
Tanagra
GMG
IN2
SIMPLEISURE
SAP
Chalhoub Group
GUESS
Gap
ATHLETA
L’OCCITANE
SWAROVSKI
YSL
ARMANI
MICHAEL KORS
NIKE
UNDER ARMOUR
Faces
Tanagra
GMG
IN2
SIMPLEISURE

Most transformation projects fail not from lack of technology, but from lack of joined-up thinking.

01

ERP chosen in isolation

Vendors selected without independent scrutiny, contracts signed without commercial protection.

02

Finance processes not redesigned

Automation layered on top of broken processes produces faster broken processes.

03

Systems that nobody uses

Enterprise tools built without UX thinking drive workarounds, shadow systems, and failed adoption.

Crest Advisory exists to connect these disciplines, under one roof, with complete independence from vendors.

Who We Are

A UAE-based advisory firm built on independence and outcomes.

Dubai  ·  GCC  ·  Global

01

Senior-Led

Every engagement is led by a founding partner. No junior handoff, no account managers between you and the expertise.

02

Outcome-Focused

Fixed-fee where possible. We measure success by what changes in your business, not by hours billed.

03

GCC-Grounded

Built with deep experience across the region. We understand local operating realities.

Decades of outcomes across enterprise software, finance, and design.

$50M+

Contract value negotiated across EMEA and APAC enterprise software deals

14yrs

At a leading ERP vendor across Finance and Commercial Director roles

$10M+

Client savings through clause amendments in software contracts

5days

Saved per process through Rapid Process Automation

+18%

Checkout conversion increase through GCC-localised UX redesign

120+

Component multi-brand design system delivered in 3 months across English and Arabic

What We Do

Many service lines. One firm. Complete independence.

We work at the intersection of enterprise systems, finance, and digital experience, bringing together the disciplines that transformation projects most often get wrong in isolation.

01 ERP Advisory Vendor-neutral selection & oversight

Vendor-neutral selection, implementation oversight, and post-go-live optimisation. We help you choose the right system, negotiate the right contract, and make sure it actually delivers.

  • Independent evaluation across SAP, Oracle, Microsoft Dynamics, Odoo and others
  • Requirements scoping and RFP management without vendor influence
  • Implementation oversight and governance to keep projects on time and in scope
  • Post-go-live review, fixing what was promised but not delivered

The right system, properly implemented, delivering as promised.

02 Finance Automation RPA, AI workflows & reporting

Eliminating manual finance processes through Rapid Process Automation, AI-assisted workflows, and intelligent reporting.

  • Accounts payable and receivable automation
  • AI-assisted financial reporting and forecasting workflows
  • Treasury and cash flow management automation
  • Integration with existing ERP systems without full replacement

Finance teams freed from manual work to focus on insight and strategy.

03 Process Intelligence Mapping, mining & redesign

Mapping, mining, and redesigning how your business actually works before any technology is deployed. Technology does not fix process problems. It amplifies them.

  • End-to-end process mapping across finance, operations, and commercial functions
  • Process mining to identify inefficiencies, bottlenecks, and duplication
  • Redesign and standardisation before automation or ERP implementation begins
  • Change management to ensure new processes are adopted, not just documented

A clear picture of how work happens today and how it should happen tomorrow.

04 UX & Design Systems Enterprise UX & multi-brand

Enterprise UX, Arabic RTL design, and multi-brand design systems built for the GCC. Enterprise software that nobody uses is not a technology problem. It is a design problem.

  • UX research, usability testing, and journey mapping for enterprise and digital products
  • Conversion optimisation grounded in Baymard-certified methodology
  • Multi-brand design systems with Arabic RTL support, built for scale and handoff
  • Mobile-first interaction design for internal tools, portals, and customer-facing platforms

Systems and products that people actually use, because they were built around how people actually work.

05 Vendor Negotiation Contract structuring & commercial terms

Contract structuring and commercial negotiation for enterprise software deals. Enterprise software contracts are written to protect the vendor. Someone needs to be in the room who has sat on both sides of the table.

  • Independent commercial support for ERP, SaaS, and enterprise technology contracts
  • Contractual protection against disputed deliverables
  • Pricing strategy review and SaaS transition modelling
  • Deal structuring experience drawn from $50M+ in negotiated contracts

Contracts that protect your interests, not just the vendor's revenue targets.

06 Fractional CFO Senior finance leadership on demand

Senior finance leadership on a project or fractional basis for businesses in transformation. CFO-level thinking and execution without the cost of a full-time hire.

  • Financial strategy, planning, and reporting ownership for growing businesses
  • Budgeting, forecasting, cash flow management, and P&L oversight
  • Finance function build-out and team management during growth or transition
  • Cross-border financial operations including multi-currency and compliance management

CFO-level thinking and execution without the cost of a full-time hire.

How We Work

Simple. Senior. Straight-talking.

01

Fixed fees where possible

We price by outcome, not by hour. You know what you are paying before we start.

02

No junior handoff

The partner you meet is the person who does the work, from start to finish.

03

Honest before convenient

We will tell you what is true. If the ERP you have chosen is wrong, we will say so.

Mid-market businesses in the GCC who are serious about getting it right.

Evaluating or mid-way through an ERP implementation
Finance teams carrying too much manual work
Aware of teams that avoid using digital products or internal tools
About to sign, or have already signed, a software contract they are uncertain about
Growing faster than their current systems can support
Brands wanting to increase online sales

Why Now

Vision 2030 & UAE AI Strategy

Government mandates are driving private sector digital adoption at pace. Businesses not transforming are falling behind.

ERP replacement wave

A generation of legacy systems, many 10+ years old, are being replaced. Most organisations need independent guidance.

Finance automation gap

GCC finance teams remain heavily manual. The technology exists. The process knowledge often does not.

The mid-market is underserved

The Big Four serve large enterprise. Small boutiques lack depth. The gap is real, and it is where we operate.

Get in Touch

Let’s
talk.

If you are evaluating an ERP, automating your finance function, renegotiating a vendor contract, wanting to increase online sales, or simply want an independent view on where your systems and processes stand, we would like to hear from you.

Email

romalin@crest-advisory.com

Phone

+971 50 950 7469

LinkedIn

linkedin.com/company/crest-advisory-co

Location

Dubai, UAE